From Foundations to the Future
Believe it or not this story begins in 2007, when three eager young professionals met as colleagues at a bustling public relations agency. Little did they know, their shared experiences would lay the foundation for a lifelong friendship.
Over time each went on to carve out their unique path, gaining expertise and refining their craft as they became industry veterans - while one even married an actual U.S. Army Veteran, who happened to be a tech aficionado in his own right.
So now the four of them have joined forces—eyes on the future, naturally. Pooling their collective brilliance (because why wouldn’t they?), they’re redefining what a consultancy can be and proving just how powerful AI Growth Ops can be for you.
Let’s find a better way forward.
Meet Our Team
Sarah Woodward
Founder, AI Growth Strategist
Sarah is the strategist you want when things feel messy or are at a standstill. With decades experience untangling complexity in growth and innovation strategy, she’s now leading the charge in AI-enabled transformation. Equal parts visionary and pragmatist, Sarah has a talent for aligning business goals with customer needs—and making it look easy. If there’s a smarter, faster way to get results, she’ll find it (and probably write the playbook too).
Dustin Wright
Automations Architect
Dustin is the guy you call when you need to get your systems in order and your team running at full throttle. An Army veteran with a no-nonsense approach and unwavering integrity, he specializes in designing workflows and automations that don’t just streamline operations—they make everything work better. Whether it’s solving problems or empowering teams, Dustin brings the kind of calm expertise that gets things done right the first time.
Amelia Wright
PR & Marketing Strategist
The eldest-daughter energy is strong with Amelia: she gets things done—efficiently, brilliantly, and with a touch of charm. And yes, you'll probably want to be friends with her, too. With over 20 years of PR and marketing experience, including expertise in B2B tech, she’s a storyteller and strategist who loves exploring new ideas and finding creative ways to make them shine.
Heather Dewald McCue
Branding & Social Identity Strategist
Heather is the branding powerhouse you want in your corner. With a sharp eye for what makes a brand unforgettable, she crafts identities and social strategies that cut through the noise. Heather’s secret? Authentic storytelling that doesn’t just grab attention—it keeps it. Whether she’s shaping a brand’s voice or building a strategy that sticks, Heather knows how to make businesses stand out for all the right reasons.
What Sets Us Apart
1 / 45+ Years of Experience, Reimagined
We’ve seen and done it all. Our combined expertise gives us a unique approach that blends strategy, execution, and innovation.
2 / Lean, but Not Mean
Agile, scrappy, and laser-focused on outcomes. We like to win and have fun while we get it done.
3 / No Fluff, just Results
Whether behind-the-scenes or by your side, we prioritize actionable insights, measurable outcomes, and clear plans.
4 / We Stay Ready, Future-Ready
We stay ahead (of needs, of trends, of tech) and help you go beyond with confidence.